Build great products
with confidence
- No credit card required
- 14-day free trial
- Trusted by thousands of PMs
Starter
Start building great products
with confidence.
month
month
Pro
Give your product team
limitless flexibility.
month
month
Enterprise
Enterprise-grade features, security,
onboarding, and support.
annually
Starter
Start building great products
with confidence.
month
month
- Unlimited Contributors For Free
- Single workspace
- Craft roadmaps
- Backlog management & prioritization
- Backlog import
- Development tool integration with a 2-way sync
- Up to 3 workspace views
- Up to 3 personal views
- Up to 5 custom fields
- Workflow management
- Guru templates
- Guru views
- Product strategyN/A
- Feedback portalN/A
- Capacity planningN/A
Pro
Give your product team
limitless flexibility.
month
month
- Everything in Starter
- Unlimited Contributors For Free
- Unlimited workspaces
- Unlimited development tools integrations with 2-way-sync
- Unlimited custom fields
- Unlimited Guru views
- Unlimited saved views
- Unlimited prioritization frameworks
- Manage dependencies
- Design tools integrations
- LiveShare
- Automated progress tracking
- Product strategy
- Feedback portal
- Capacity planning
Enterprise
Enterprise-grade features, security,
onboarding, and support.
annually
- Everything in Pro
- Unlimited Contributors For Free
- On-premise jira and Azure DevOps integrations
- Product portfolio management
- Portfolio roadmaps
- Portfolio custom fields
- Cross product line dependencies management
- Initiatives planning & prioritization
- Multiple feedback forms
- SSO
- Enterprise level security and privacy: audit logs, SAML, IP address whitelisting
- Success & Support
- Dedicated customer success manager
- Bespoke onboarding and training sessions
- First priority support
- Product strategy
- Feedback portal
- Capacity planning
Feature Comparison
Core features
Admin and license management
Starter
Pro
Enterprise
Access to new and experimental features
—
—
Editors
Paid
Paid
Paid
Contributors
Unlimited
Unlimited
Unlimited
Viewers
—
Unlimited
Unlimited
Workspaces
Starter
Pro
Enterprise
Workspaces available
1
Unlimited
Unlimited
Workspace views
Up to 3
Unlimited
Unlimited
Personal views
Up to 3
Unlimited
Unlimited
Custom fields
Up to 5
Unlimited
Unlimited
Data hierachy levels
3-level hierarchy
3-level hierarchy
4-level hierarchy
Convert item hierarchy
Cross workspace item transfer
—
Custom hierarchy terminology
—
Guru by craft.io
Starter
Pro
Enterprise
Guru custom fields
Up to 5
Unlimited
Unlimited
Guru views
Up to 3
Unlimited
Unlimited
Guru templates
Guru terminology
Guru prioritization
Up to 3
Unlimited
Unlimited
Roadmaps & Visualization
Starter
Pro
Enterprise
Table roadmap
Timeline roadmap
Kanban roadmap
Swimlane roadmap
Release timeline
Story mapping
Drag & drop items
Slice & dice product data
Visualize dependencies
—
Customize what attributes appear on roadmap cards
Built-in roadmap templates
LiveShare
—
Password protection for link shared roadmaps
—
Presentation mode
Backlog Management
Starter
Pro
Enterprise
Organize product backlog with flexible product hierarchy
Update backlog in real-time
Plan releases and track feature status, tasks, and updates
Structured rich text editor
Templates for spec writing
Use notes to quickly capture what’s on your mind
Auto-convert notes to items
Import features from CSV spreadsheet
Export product requirements document to PDF
Prioritization
Starter
Pro
Enterprise
Different types of prioritization views: Table, Kanban, Swimlanes and more
Multiple built-in prioritization methodologies
Limited
Unlimited
Unlimited
RICE prioritization
MoSCoW prioritization
SAFe WSJF prioritization
Kano prioritization
Now/Next/Later prioritization
Value/Effort prioritization
Feature bucket prioritization
Customize & Create your Own Formula
Collaboration
Starter
Pro
Enterprise
Product workflow management
Invite team members to collaborate
Team management
Manage user permission levels
Manage and track comments at person and team level
@ mention colleagues
Personalized email notifications configuration
Product Portfolio Management
Starter
Pro
Enterprise
Product Portfolio Backlog
—
—
Portfolio permissions
—
—
Cross product-Line dependencies
—
—
Portfolio roadmaps
—
—
Portfolio fields
—
—
Initiatives planning
—
—
Initiatives views
—
—
Initiatives fields
—
—
Initiatives prioritization
—
—
Integrations
Starter
Pro
Enterprise
Dev tool progress tracking
Status automation rules
—
Item progress breakdown
Jira Software integration
Import items from Jira
Dedicated Jira dev status
—
Jira self-managed/on-premise
—
—
Jira Advanced Roadmaps integration
Azure Devops integration
Import items from Azure DevOps
Dedicated Azure DevOps dev status
—
Azure DevOps self-managed/on-premise
—
—
Github integration
Gitlab integration
Pivotal Tracker integration
Zapier integration
Figma integration
—
Adobe XD integration
—
Axure integration
—
Invision integration
—
Miro integration
—
Security & Privacy
Starter
Pro
Enterprise
ISO 27001 certification
Data encryption at REST and Transit
MFA support
US/EU Data center
Private cloud
Advanced license management
—
—
SSO integration & enforcement: OKTA, Ping Identity, Google, Active Directory, SAML 2.0 compatible SSO
—
—
Add-ons
Strategy
Starter
Pro
Enterprise
Manage OKRs
—
Add-on
User personas
—
Add-on
Competitor tracking
—
Add-on
Built-in strategy templates e.g. SWOT, Lean Canvas, SMART goals
—
Add-on
Assign items to OKRs
—
Add-on
Capacity Planning
Starter
Pro
Enterprise
Release or spring planning
—
Add-on
Team capacity planning
—
Add-on
Role capacity planning
—
Add-on
Individual capacity planning
—
Add-on
Capacity planning modes
—
Add-on
Discovery & Feedback
Starter
Pro
Enterprise
Central repository for all product feedback
—
Add-on
Feedback communication
—
Add-on
Link feedback to related items to inform prioritization
—
Add-on
Dedicated feedback view to close the feedback loop
—
Add-on
Voting on feedback items
—
Add-on
Form builder for structured feedback collection
—
Add-on
Track ideas
—
Add-on
Branded portal
—
Add-on
Status updates of feedback items to stakeholders
—
Add-on
Feedback portal reports
—
Add-on
Import feedback from CSV
—
Add-on
Feedback notifications to tracked and submitted feedback items
—
Add-on
Guru feedback questions
—
Add-on
Multiple feedback forms
—
—
Success & Support
Onboarding
Starter
Pro
Enterprise
Onboarding kick-off
—
—
Onboarding facilitation - workspaces setup & use case customizations
—
—
Training sessions
—
1 session/team
Custom
Integration support
—
—
Onboarding retrospective
—
—
Product strategy modules
—
—
Add-on packages
—
—
Success Management
Starter
Pro
Enterprise
CSM
—
Shared CSM
Dedicated CSM
On-going touch points
—
Quarterly
Weekly
Office hours
—
—
Analytics & reporting
—
—
User group session
—
—
Quarterly
Review with craft.io PMs
—
—
Quarterly
Executive business review
—
—
Annually
Support
Starter
Pro
Enterprise
Support channels
In-app
In-app
In-app,email, MS Teams/Slack
Availability
12/5
12/5
24/7
Knowledge base
Priority first response time
—
—
FAQs
How does the free trial work? Do I need a credit card to try craft.io?
How do I purchase craft.io? What forms of payment do you accept – credit card and/or invoicing?
Can I change or cancel my plan later on?
How will I be charged for using multiple workspaces?
How does adding and removing users work?
What are the different roles and their associated access? Which roles do I pay for?
- Admins (paid) can manage workspace settings, custom fields, workspace view and templates, as well as add additional workspaces.
- Team leaders (paid) can set roles in the workspace and create teams.
- Editors (paid) have full access to all features of each workspace of which they are a member.
- Contributors (free) can view and comment on everything in the workspace.
- Viewers (free) can view different views shared with them.
Product teams love craft.io
“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”
Product Management CoE, Fannie Mae
"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
