Guru by craft.io
Lead the path to great product
management with best practices built-in
every step of the way.
Guru Views
Make better product decisions by adding any one of our built-in views.
Guru Templates
Create high-powered strategic assets to make better informed decisions with the most effective and high impact product management templates around. Understand your users, analyze competitors, write better stories and identify the strengths and weaknesses of your product.
Guru Questions
Use template questions in your feedback forms to uncover what users really need.
Guru Fields
Add custom preset fields that follow product management best practices.
Guru Terminology
Add standard product management terms to your strategy, roadmap, and product structure.
Guru Prioritization
Prioritize Epics using proven methods, including RICE, Value/Effort, and Now/Next/Later.
Product teams love craft.io
“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”
Matt Jackson
Group Product Manager, Kingfisher
“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”
Founding CEO, Products That Count
“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”
Product Management CoE, Fannie Mae
"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”
VP of Products, Acolad
“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”
Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
“The full package for road mapping, feedback gathering tool that will truly enable any PM.”
Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."
Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
