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What this book is for
Author Margaret Fuller said “Today a reader, tomorrow a leader.”
If you want to accelerate your success as a Product Manager, and even become a Product Leader, you’ll want to learn from the best product experts throughout history. That’s why we’ve compiled this eBook, to help you quickly gain proven product management wisdom — and avoid many of the profession’s common pitfalls — by learning, for example:
- What Steve Jobs believed about prioritization.
- The unlikely place Bill Gates says companies can learn the most about how to improve their products.
- The top priority every Product Manager should focus on, according to former Yahoo! CEO Marissa Mayer.
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Group Product Manager, Kingfisher
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Founding CEO, Products That Count
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Product Management CoE, Fannie Mae
"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”
Product Team Manager, AI21 labs
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VP of Products, Acolad
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Lead Product Manager, SAP
"Everything on one place".
Scrum Master, Kimberly-Clark
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Sr Product Manager, Radicle Balance
"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."
Lead Judge, SaaS Awards
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Product Owner eCommerce, Kimberly-Clark
“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”
CEO & Co-Founder, blings.io
“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”
Group Product Manager, quickbase
“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”
Transformation Champion & Senior Marketing Leader, Kimberly-Clark
"…the best combination of stakeholder friendly and team friendly features on the market."
VP of Engineering, Social Native
craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.
Lead Product Manager, IMImobile, Cornell University
Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.
Product Owner, Artos Systems
craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.
Product Manager, Cornell University, Cisco
