< Back to Guru Views

Objectives Overview

Visualize your roadmap according to the objectives you’re trying to achieve. Instantly see the dev status of each item to understand where you stand with each objective.

Try this view

Book a demo

Home > Guru View > Roadmap & Objectives > Objectives Overview

Visualize your strategy

Focus on objectives, not features

Eliminate feature creep

Build features that matter

Focus on Developing the Items that Matter

Make sure you’re developing items that support your — and your company’s — objectives with the Objectives Overview View. Benefit from a high-level view of your strategy broken down into objectives and quickly understand how the items your teams are developing support each one. Shift priorities to focus on different objectives according to the changing needs of your organization and your available resources.

Why should I use the Objectives Overview View?

You should use the Objectives Overview View when you want to make sure that the features you’re developing are aligned with the company’s objectives and overall strategy. If you have items under consideration that don’t align with any of your objectives, then you should seriously think about removing them from the release.

How should I use the Objectives Overview View?

Configure your columns to reflect your and your company’s objectives. Increasing revenue or reducing churn are both great examples of company objectives. Go through all of the items under consideration for a release and drag and drop them into their relevant objective’s column.

Who are the relevant stakeholders for this view?

This view is relevant for product teams and executive management who want to understand how product development efforts support the overall company objectives. Product teams specifically can use this view to perform sanity checks that ensure that features that aren’t aligned with your objectives aren’t developed.

What outcomes should I expect from using this view?

You should expect a clear visualization of how each one of your items ties in to your objectives and to the company’s overall strategy.

Try this view

Join thousands of product managers
who use and love craft.io

COMING SOON

Product teams love craft.io

“craft.io makes it so easy to tie everything we do to OKRs and other metrics that it’s proving to be one of the most valuable tools in Kingfisher’s move to a product-led culture.”

Matt Jackson

Group Product Manager, Kingfisher

“The bar for what makes a great product gets higher every year. craft.io is a testament to that. We expect them to keep defining what it means to be at the cutting edge of product, not only in 2023 but also in the years to come.”

SC Moatti

Founding CEO, Products That Count

“Now that we have a software solution designed specifically for product management, our agile teams are able to connect OKRs directly to items on their roadmaps and quickly weigh competing items by applying the prioritization models built right into craft.io.”

Sagar Medandarao

Product Management CoE, Fannie Mae

"craft.io is the first solution I’ve ever used that lets me do just about all of my product work in one environment. That saves me hours every week.”

Jack Yulzari

Product Team Manager, AI21 labs

“Of all the benefits we’re receiving from craft.io, I think the most significant is being able to view, analyze, and share the same data in many different ways.”

Petra Angeli

VP of Products, Acolad

“... we extended the product delivery with the product discovery part, driven by insight from customers in one tool!!”

Marcin Jedrzejczak

Lead Product Manager, SAP

"Everything on one place".

Soledad Rivero

Scrum Master, Kimberly-Clark

“The full package for road mapping, feedback gathering tool that will truly enable any PM.”

Stephan Becker

Sr Product Manager, Radicle Balance

"At SaaS Awards, we were most impressed with craft.io's Guru layer, which provides teams with easy access to hundreds of best-practice templates and views."

Annabelle Whittall

Lead Judge, SaaS Awards

"craft.io offers the possibility to set up multiple views that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking."

Victoria Pacialeo

Product Owner eCommerce, Kimberly-Clark

“This tool is a one-stop-shop for product management. craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team.”

Yonatan Schreiber

CEO & Co-Founder, blings.io

“With craft.io, we have an always-updated roadmap and a single source of truth that anyone in the company can view. I can’t overstate how valuable that is.”

Ventsi Tasev

Group Product Manager, quickbase

“You are pro-grade product managers. Delivering better outcomes and driving continuous improvement.”

Rusty Zaspel

Transformation Champion & Senior Marketing Leader, Kimberly-Clark

"…the best combination of stakeholder friendly and team friendly features on the market."

Matt Weghorst

VP of Engineering, Social Native

craft.io is the perfect product for product managers. It makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

Abhijit Dev

Lead Product Manager, IMImobile, Cornell University

Product Management, easier. It's also a clearly modern web app, unlike most of its competitors. You can easily create stories and issues out of notes.

Alexander Holley

Product Owner, Artos Systems

craft.io supports the entire product management life cycle with a rich and easy to use interface. The kanban boards are well designed and implemented.

Paul Davis

Product Manager, Cornell University, Cisco